Building Software That Actually Works

We started DataLineCloud because we were tired of seeing businesses struggle with software that didn't fit their actual needs. Too many companies end up with expensive systems that create more problems than they solve.

Since 2018, we've been creating custom solutions that grow with our clients. No cookie-cutter approaches, no forcing square pegs into round holes.

Team collaborating on custom software development project

2018

The Problem We Saw

Our founders were working as consultants when they noticed the same pattern everywhere. Businesses were buying off-the-shelf software, then spending months trying to make it work for their specific processes. The result? Frustrated teams and workflows that actually got slower instead of faster.

2020

Finding Our Focus

During the pandemic, we helped a logistics company in Bangkok completely redesign their tracking system. What started as a simple database update turned into a complete workflow transformation. That project taught us the importance of really understanding how people actually work, not just what they think they need.

2023

Expanding Our Approach

We realized that great software isn't just about code. It's about listening to the person who's going to use it every day, understanding their frustrations, and building something that makes their job easier. Our team grew to include specialists who focus entirely on user experience and business process optimization.

2025

What We Do Now

Today, we work with companies across Thailand who need software that fits their unique requirements. Whether it's inventory management for a growing manufacturer or customer tracking for a service business, we build systems that actually solve problems instead of creating new ones.

How We Approach Each Project

Business analysis and requirements gathering process

Understanding Your Reality

We spend time watching how your team actually works. Not how you think they work, but what really happens when someone needs to find information or complete a task. This observation phase often reveals opportunities that aren't obvious at first glance.

Custom software architecture and development planning

Building Step by Step

Instead of delivering everything at once, we create working versions you can test and refine. This means you see progress regularly and can adjust direction if priorities change. Most importantly, your team gets comfortable with the new system gradually.

Software testing and quality assurance process

Making It Reliable

Good software should be invisible. When someone clicks a button, it should just work. We spend significant time on testing and error handling because we know that small glitches can disrupt entire workflows. Your team shouldn't have to think about the technology.

Nira Sato

Technical Director

Nira handles the complex architectural decisions that determine whether a system will scale smoothly or hit walls later. She's particularly good at spotting potential bottlenecks before they become problems.

Elena Varga

Client Solutions Manager

Elena specializes in translating business requirements into technical specifications. She's the bridge between what you need to accomplish and how we're going to build it. Her background in operations management helps her understand workflow challenges.